9 Best Chiropractic Website Trends for 2023
As 2023 progresses, website trends for the new year continue to emerge. Revamping chiropractic websites with the latest trends is a sure way to help your practice stand out online. Online marketing trends come and go but a stellar website design can do wonders for attracting new patients.
Your website gives visitors access to your story, contact information, patient testimonials, and educational chiropractic content. Display these elements, and so much more, in the most professional and stylish way.
By staying on top of up-and-coming website trends and implementing them your site won’t only be functional it will also be visually appealing. After all, the chiropractic industry has grown in popularity since more patients now have a better understanding of the benefits of chiropractic treatment.
Follow along to see our top 9 chiropractic website trends for the rest of the year.
1. Introduce eCommerce Capability
Do you sell products in person at your chiropractic office? Why not do so online as well? If you offer retail items such as nutritional supplements, exercise equipment, body pillows, and other products, an online store will help you to:
- Maximize sales
- Increase the traffic that comes to your website
- Stylishly display your online products
- Improve your online visibility
With eCommerce capabilities, your patients can have access to your products without leaving the comfort of their homes. This is a great online marketing solution all around for generating more revenue and more leads.
Make sure you add a tab on your menu items that state clearly your chiropractic website has an online store. Your online store itself will need its own design to really highlight your retail items in the best way possible. Take a look at our blog below for inspiration on how best to design your chiropractic websites online store.
Learn More: Top 5 Key Advantages of an Online Store For Your Practice
2. Create and Share Chiropractic Video Content
This year, some of the best chiropractic website designs now feature video content on the homepage or on various pages throughout the website. Video integration is another website feature that can keep people on your site for a longer time and convert visitors.
Plus, video is a stellar way for any chiropractic practice to creatively tell their story, build trust with more patients and generate more engagement online.
Here are a few video ideas to help you get started:
- Tips for exercising at home
- Information on how to improve posture
- Common back pain causes
- ‘A Day in the Life of a Chiropractor
- Patient testimonials
- Spinal adjustments
- An overview of the services you offer
Videos are also useful in generating more interest in your specialty products and services. They are fast, convenient, and easily consumable for viewers to learn something new, whether it’s about your chiropractic services or general health and wellness questions.
3. Offering Telemedicine Services at Your Office
Are you providing patients with the option to have virtual appointments? As we continue to try and navigate through the aftereffects of COVID-19 pandemic, many practices have opted into offering telemedicine services for their patients who feel safer at home but still want to be able to see their chiropractors.
With remote access to these patients through telemedicine software, you’ll be able to provide them with at-home treatment plans and effectively communicate the best course of action for their specific condition from absolutely anywhere. This new technology has certainly elevated the chiropractic profession and the chiropractic industry.
Read On: How to Leverage Telemedicine for Your Chiropractic Practice
4. Improved Website Speed
Having a quick loading time is arguably the most important aspect of your website’s functionality. If the site takes too long to load, most users will not stay long enough to take a look at your website.
According to Moz, Google uses site speed as one of the signals used by its algorithm to determine your website’s search engine ranking. The longer your website takes to load, the more it may negatively affect your rank.
But don’t worry, there are ways to improve your speed. In order to do so, you can:
- Compress large files (HTML, CSS, and JavaScript files)
- Reduce the size of large images
- Remove as many redirects as possible
Making a few changes can give your website the push it needs to load at the average expected time of around 3 seconds or less.
BONUS TIP: Search engine optimization (SEO) is a key online marketing strategy to also organically help your website’s ranking.
5. Photography Mixed with Graphic Design
It’s no longer just about graphics or photographs, but both! When you mix both of these styles together, it gives you even more creative freedom and the ability to show more brand personality through both graphics and imagery.
You can include photos that have been taken at your practice while you were:
- Performing spinal adjustments on patients
- Demonstrating exercises
- Spinal decompression
- Activator technique
In addition to the personal photos, you can also include graphics that give visitors more insight into what you do. The graphic design of your website should capture their attention and encourage them to stay and explore longer, while also getting a better feel for your business’s story.
Enjoy finding design inspiration while adding notable features. A good website is one that meets your chiropractic offices marketing needs and achieves that delightful image your chiropractic practice can be proud of.
Read On: The Power of Images in Marketing
6. Utilizing Chatbots on Your Chiropractic Website
Chatbots are a website feature that has become increasingly popular in the last few years and will continue to be utilized further into the future.
For those who are unfamiliar with the technology, a chatbot is a software program that is used to simulate an online conversation via text with human users.
When you have a chatbot on your website, it can be used to collect information from potential and existing patients who visit your site. You can obtain valuable insights from using chatbots, such as common questions that visitors may ask. Some chatbots are programmed to ask and answer simple questions that someone has, while others are more advanced and can answer more complex requests from users.
Adding a chatbot to your chiropractic website can improve patient user experience because they respond immediately when you or your staff may not have the time to answer a question, the chatbot can do so immediately. It can take some pressure off of your front desk staff and allow them to maximize their use of time with patients in your office.
7. Accessibility for All Users
Being inclusive to all users is not just a trend, but rather an essential aspect of any website that seeks to be as accessible as possible to any and all users interested in their services. You do not want to alienate people with disabilities that could become a new patients for your practice.
Each visitor should be able to easily navigate your chiropractic website without issues. You want to provide everyone with the same excellent experience when they visit your chiropractic site.
In order to do this, you should:
- Add keyboard navigation
- Add alt-text to all of the images on your site
- Choose color combinations that are easy to read for people with visual impairments
- Have resizable text
- Include subtitles on all video content
8. Try a Minimalist Website Design
The phrase “less is more” could be very true when you apply it to choose your chiropractic website design.
A minimalistic chiropractic website design should be easy to skim and not too busy and also avoids using too many vibrant colors.
A clean layout sometimes really is the best way to go since your visitors will merely skim your website a few seconds before determining if it appears professional or not.
Sometimes too many fancy gadgets and details scattered on a website can appear trivial and unpolished. Minimalism has become a trend in interior design and fashion. For the healthcare industry, the popular color scheme leans towards blues and whites.
Some of the best chiropractic website designs by ChiroMatrix and other web designers are ones that have a simple layout.
Add a Specialty to your Design Home Page
Consider adding a specialty to your website themes like accident injury, personal injury, functional medicine, or sports injury. Take a look at the ChiroMatrix gallery to learn more about how to incorporate this.
Learn More: 9 Best Chiropractic Website Designs for 2023
9. Add a Google Map Image of your Office Location
If your practice is a little hidden in an urban city or even in a busy shopping center close to several other businesses, adding a map section to your website is a great image for new patients.
An amazing chiropractic website is one that will immediately draw visitors’ attention. Luckily, there are plenty of designs now that successfully incorporate maps whether they are functional or are purely there for aesthetic appearances.
New patients will appreciate having a map to see exactly how convenient or inconvenient it would be to go to your chiropractic office. We recommend picking a custom design from your website provider to successfully incorporate this feature.
Stay Up-To-Date With The Latest Website Trends
With so many new trends emerging, you may find it difficult to keep up with all the changes. But, remember that at the forefront of these changes is user experience.
Your visitors should be able to find what they’re looking for without the hassle. Maybe there are subtle touches you can add to improve the overall design of your chiropractic website.
Find out by getting a website analysis or scheduling a demo with our professional marketing consultants.
Just give ChiroMatrix a call at 888.792.8384 or click here to learn more about our other digital marketing services and our best chiropractic websites.
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