By: Michelle McDaniel Jondall
When preparing to film a video for your office there are several things you do not want to do in front of the camera. Here are some helpful tips on what to avoid when in front of the camera.
1. Avoid Negative Chemistry
If you have multiple people on set, make sure everyone has equal speaking time. Having one person doing all the talking while another is silent can give off a negative perception.
2. Distracting Clothing
Wearing solid colors is best for the camera. In particular, neutrals and pastels present a good contrast. Solid white is too bright, while solid black or navy is too dark. Busy patterns and neon colors should also be avoided.
3. Avoid a Messy Set
Make sure to straighten up and remove clutter from desks and work spaces. Less is more helps avoid distractions; people will focus more on what you are saying.
4. Donâ€™t Stare into the Camera
Smiling the whole time will make you look frozen. Use subtle gestures and, if relevant, have a few props to keep the audience engaged.
5. Avoid Using â€œPauseâ€ Words
Words such as â€œlike,â€ â€œand,â€ or, â€œummâ€ should be avoided as â€œfill insâ€ while you are talking. Stuttering should also be avoided. This will make you seem nervous on camera. Practice ahead of time and have a script to avoid using these filler words.
6. Avoid Too Much Content
Stick to a list of key points to talk about. Keep things simple and straight to the point.
7. Avoid Negatives
Talk about the positive things that your business has done. Steer clear of talking about things that could be perceived as negative, such as services you do not offer.
8. Avoid Using Technical Terms
Keep your language as simple as possible to appeal to a bigger audience. Avoid using terms only other professionals in your field would understand.
9. Talking Too Fast
Remember to breath. Go slow to cover all of the points that you want to address. If necessary, make more than one video.
10. Avoid Improvising
Practice in advance so you are prepared and can any make changes. If possible, have a friend or co-worker film you while practicing so that you know what to avoid.
Need more tips about video marketing for your business? Call 1-800-IMATRIX to speak with an Internet Consultant.