You are using an outdated browser. Please upgrade your browser to improve your experience.
Posted on 04-17-2013
There are a number of ways to drive more traffic to your website including: PPC campaigns, video marketing, and directory listings. These are only a few of the strategies to follow to improve conversion rates. Increased traffic to your website results in a boost in engagement and leads, and ultimately, an increase in clients.
1. Write blog posts. Make sure that your blog content is based on either timely chiropractic or wellness topics (industry breaking news, upcoming workshops or events, etc.) or create content that can be considered “evergreen.” Evergreen refers to the kind of content that will remain just as relevant next year as it is today. When writing blog posts, construct catchy headlines and use a tone that is both conversational and professional. One significant factor in the success of your blog is to keep consistent with your posts. Maintain a content calendar to keep you on track with providing new blog content.
2. Use the power of social media. Make sure the URL of your website is available on all your business’ social media networks. As a timesaver, link your Facebook with your Twitter account to have posts synced automatically when posting from your Facebook account. Talk about your products, services, office events and anything else that will be of interest to your online audience. Share the URL of your blog posts to share with your social media sites as well for extra exposure.
3. Be a news source. Whenever your chiropractic practice has a “newsworthy” event such as the addition of a new staff member, an upcoming office event, or a new service that you want to announce, a press release is a good way to reach several different media outlets all at once. Press releases help boost your brand as well as create useful back links to your website, driving more traffic. Additionally, sharing your press releases on your social media sites will help gain more readers.
Content is an influential tool that will help drive more traffic to your website. Understanding SEO basics and how users are searching online helps with keyword selection and the language to use in your content.
There are no comments for this post. Please use the form below to post a comment.