The facts do not lie, video has become an integral part of Internet Marketing and can positively affect your chiropractic practice. To millions of online users, video is an important source for gathering information. YouTube has become the most popular video search engine on the Internet and is the overall second largest search engine used worldwide. In fact, YouTube has over 800 million unique visitors every month and 72 hours of video are uploaded every second to the video website. As the owner of a chiropractic practice, you need to be engaging this large group of online users in a medium they prefer, video.
Below are the top 3 reasons why you need to include video in your online marketing strategy:
1. Introduce Yourself and Build Trust
By allowing viewers to get to know you and your practice before they call your office, you are building trust. Viewing a video of you instills a level of trust and comfort in the viewer and encourages viewers to become patients. A short video that is well-crafted and produced has been proven to increase conversions from viewer to patient by anywhere from 35-65%.
2. Videos and Images are Appealing to Online Users
In Marketing, visuals are very important and often have the most impact. The same holds true for marketing online. The Internet has become a very visual space, with an abundance of videos and images. While the writing and articles on your website may be very engaging and informative, many people often prefer headlines, images, and videos to gather quick bits of information. This trend is particularly relevant for mobile users as large chunks of text can be very difficult to read on a mobile phone screen.
3. Improve Engagement in Social Media Outlets
In addition to including video on your chiropractic practice’s website, you should be using video to improve interactions on your different Social Media outlets, like Facebook and Google Plus. By sharing a video on a social media page, your patients are able to “Like,” “Comment,” “Share,” or “Plus One” to their friends who may not be patients yet. For example, Faulkenberry Chiropractic announced their new video on their Facebook page.
Social Media outlets are a great way to continually engage your chiropractic patients. Additionally, when patients engage with your post or video, the post will show up on their friends’ new feeds, thereby extending your online audience.
If you are interested in a custom video for your chiropractic practice, but are not sure where to start, call our ChiroMatrix Internet Consultants at 1-800-IMATRIX today. Our Internet Consultants are ready to help you learn about our Media Service and chiropractic custom video solution.