In today’s busy market, there can be a number of competitors right in your backyard. Knowing your competition will show you what you need to do for improvement and it will also show you where you excel. By analyzing your chiropractic competition with a thorough competitor analysis, you can start to understand where your competitors are succeeding and where they’re dropping the ball. From this information, you can construct a solid game plan to dominate the competition and soar to the number one chiropractor in your area.
4 Steps to Creating a Competitor Analysis
1. Do a Google search for your area of business
Begin your competitive analysis with the basics: a Google search of chiropractors in your area. Then take note of the top ten chiropractors on Google. We recommend you literally take notes on these businesses and make a spreadsheet. This will help you organize the information you learn during your competitive analysis.
Include the following categories on the spreadsheet:
- Ranking on Google
- Social Media
- Yelp Reviews
- Google reviews
- Pay per click ads
How these businesses rate in these categories may change over time. It is important to document how they are today so you can keep track of your progress.
2. Look at the reviews of your competition
Read the positive and negative reviews of your competition to find out where they do well and where they might make mistakes. Avoid making those same mistakes to beat them out.
Make sure you don’t just check Yelp for reviews, check Google and Facebook reviews as well. Additionally, count how many reviews they have, paying special attention to how many good reviews they have and how many negative reviews they have.
If your competition has more reviews than you, then that is definitely something to work on.
3. Check up on your competition’s social media
Does your competition have a Facebook page? A Twitter page? How many followers do they have? How often do they post and how much engagement do their posts generate?
These are all questions you should ask. Include the answers on your spreadsheet and then use the information to improve your social profiles and presence. Social media can be a huge help with client retention and loyalty, and if your competition is doing well, it could help them keep clients easily.
4. Search for paid advertising
Something to be on the lookout for is whether or not your competitors use any paid advertising online. Are they already the number one business in your area and using paid advertising to keep ahead of the competition? Or are they a smaller business than your’s and using paid advertising to catch up to you?
Paid online advertising is commonly found on Yelp, Google, YouTube, and Facebook. Google online advertising has been shown to be the most effective form of advertising for chiropractic businesses because it is so targeted.
You can find out if your competition is advertising on Google simply by searching for chiropractors in your area. The ads will be found either at the very top or very bottom of the search results and will have a little green box that says, “Ad” next to them. Refresh the page several times to see if different businesses ads come up.
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Frequent online competitor analysis is essential for any business that want not only to keep up with, but stay ahead of the competition. Hopefully, this blog post gave you an idea of where to start.
For more help understanding your online ranking and how it can be improved, as well as how it compares to that of your competitors, call iMatrix today at 888.719.0733.
You can use the free MOZ Local tool to find out more about your business’s consistency online and you can input the businesses of your competitors as well to find out their rankings.
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