When it comes to reaching an audience for your practice, there is no marketing tactic more useful than a blog. However, if you want your blog to truly reach new patients, you need to make sure it is well-maintained. Here are 4 blog strategies to consider.
Don’t Count Long-Form Content Out
When you want to post frequent blog posts, short-form content is key. It allows you to quickly build up a series of posts for search engines to index. However, long-form content is just as valuable. Approximately 1,200 words or more, long-form content performs better on search engine ranking pages (SERPs) and also attracts more backlinks. By using longer content on blogs, you can dive deep into a given topic and develop a commanding voice in the chiropractic industry.
The Importance of Keyword Research
One of the perks of having a blog is that you can write about topics that interest you. However, you shouldn’t lose sight of the fact that your blog should also be attractive to potential patients. Keyword research will help you target which keywords are trending so you can gauge what your audience is interested in. Google’s Keyword Planner tool is useful when you want to develop engaging blog posts that patients will actually want to read.
Social Media Promotion
Chances are, potential clients are active on social media. By linking to new blog posts from Facebook, Twitter and Instagram, you make it easy to draw visitors to your blog. Even better, this keeps your social media accounts active while promoting your blog.
Patience is a Virtue
Blogging is an excellent method to promote your business, but give it time. Search engines and patients won’t notice your blog overnight; you need to be consistent and write several blog posts about your topic. After 6 to 12 months, assess your efforts to see if they paid off. Want faster results? Then talk to a marketing partner with blog creation and promoting experience for a number of diverse businesses.
Blogging is a major factor when it comes to the success of your practice. For more information on ways to optimize and promote your blog, contact ChiroMatrix today.