Bringing online visitors to your chiropractic website is important. However, converting those visitors into real-life patients is even more crucial. Having a website that encourages visitor interest and action is vital to the success of your practice. A successful practice is the goal after all! Fortunately, increasing website engagement is not complicated. Try these five tips to see more action on your website.
#1: Create Content That Appeals to Your Patients
This should be a no-brainer. If you have good content on your website, visitor interest and engagement will increase. Good content can be educational, thought-provoking, funny or a combination of all three. This type of content is proven to grab your patient’s attention and promote trust in your practice. Five-star posts are a must.
#2: Share Your Content on Social Media
Are you proud of your latest blog post on spinal decompression? Go ahead and post your masterpiece on your social media accounts. Doing so will bring in new visitors to your website and promote your practice’s social media channels. Your post might even go viral.
#3: Keep Practice Details Up-to-Date
If your practice isn’t blogging regularly (you really should be!), then you need to make sure important practice details are updated on your website. It helps your patients get in touch with you while also giving them a chance to get to know your practice better.
#4: Update Frequently
Frequent updates to your website will help increase visitor engagement. If there aren’t any new updates on your website, visitors won’t come back on a regular basis. Adding new content and posts to your website encourages your visitors to check in to see what you’re up to.
#5: Give Visitors an Incentive
Don’t be afraid to be direct. If you want visitors to call to book an appointment or fill out a form, your website needs to clearly state that message and give the visitor the information needed to complete that action. Special offers and other incentives are effective ways to spur visitors to reach out to your practice.
Want more information? Contact us today to learn more about ChiroMatrix and our marketing solutions.