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Posted on 04-16-2014
Collecting video testimonials from existing patients can seem like an intimidating task, but it doesn’t need to be. Video testimonials are an excellent way to boost the credibility of your chiropractic services or products.
When showcased on your chiropractic website, video testimonials can improve your conversion rates by shining the spotlight on truly satisfied patients. Additionally, posting the testimonial videos on your social media can positively affect your practice’s reputation every time a user shares the video.
Asking for a video testimonial is easy once you learn how to ask your patients for a testimonial and when is the best time to ask. You will be successful in gathering video testimonials if you approach a patient when the satisfaction with your products or services is fresh in their mind.
The simplest and least intrusive approach is to email a patient to ask for a video testimonial. Email ensures that you aren’t interrupting your patient at a bad time and doesn’t make the person feel like they are being put on the spot.
However, if you have a strong relationship with your patient, it can also work well to ask them via telephone or even in person at their next appointment. Just be sure not to pester your patient. Allow them enough time to think about and respond to your testimonial request.
Many of your patients have busy schedules and don’t have time to provide a video testimonial. Make providing a video testimonial quick and easy by offering them a list of questions to answer about your practice or by providing a short script they can use in the video.
Do all the work for the video filming. Shoot and edit the video in your office. Once they have agreed to provide a video review, ensure it’s a pleasant process for them by doing all the grunt work. A satisfied patient is more willing to help when their portion is limited to sharing their experience with the products or services you offer.
Collecting patient video testimonials will take a little work on your part, but the benefits can be tremendous.
Learn more about using online chiropractic video to market your practice by calling 1-800-IMATRIX today. Our Internet Consultants are standing by to provide one-on-one, personalized online video evaluations.
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