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Posted on 08-21-2013


More and more people are using websites to gather information regarding services they need or products they want to purchase. It is becoming increasingly important to have a website and social media business pages to help generate business.

Newsletters are a great way to spread the word about your chiropractic business. By using a combination of newsletters and social media, you can reach a wider demographic to attract more people to your website and business. There are a few techniques that this blog discusses that will help you increase the amount of traffic to both your website and ultimately, business.

Why Are Newsletters So Important?

Newsletters can increase the exposure your business gets. When creating and sending out newsletters to your clients and/or friends, you create an interest in your business that others can share. Newsletters are similar to a blog because you can pick a topic that is relevant to your practice or chiropractic industry and send it to the contacts you already have. You can also use newsletters to advertise for special events, special offers or to maintain client engagement within your business.  Newsletters are often sent as reminders for seasonal check-ups or to introduce a new chiropractic service you offer.

Why Combine Social Media with Newsletters?

You can attract people to your business that are not already direct patients of your by using Facebook, Twitter and Google+.  Social media allows people to see pages that their friends follow. Therefore, you can increase your business exposure by having people “Like” or Share your pages. Your social media business pages will be most effective if you have a large following. One way to increase the number of people that view your social media pages is to send out newsletters talking about them.

Send your chiropractic contacts a newsletter discussing your social media pages with links to each individual site so people can easily “Like” or Share them with others. This simple step can help generate more exposure for you and is as easy as sending an email.

Use a Call-To-Action in Your Newsletter

Another way to use newsletters to generate more business is to include a call-to-action. You can bring more people to view your social media pages, but if you can get them to call you directly and schedule an appointment, that is even better! When you add a call-to-action like, “Call today to schedule your next check-up” or “Give us a call to learn more about how services can help you,” you can attract more people to your website to generate a revenue-based lead.

When you combine your social media pages and newsletters, you increase the exposure to your business to a larger demographic and keep people engaged with your business far longer than the time it takes to read an email.

Want to learn more about how newsletters can help your chiropractic business grow? Call us at 1-800-IMATRIX or visit us online at www.chiromatrix.com for more information.


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