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Posted on 01-07-2015

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It’s the beginning of the year; a time when everyone is looking to make improvements and positive changes in their life. Now is the best time to use these New Year’s Resolutions to your advantage, gain new patients, and change lives. It’s easy to incorporate resolutions into your online marketing strategy.

Capitalize on New Year's Resolutions in Marketing

Here are some popular resolutions you can address with your chiropractic online marketing efforts:

  • New Year, Healthier You
  • Lose Weight
  • Save Money
  • Cut Stress

These are just a few examples of resolutions that will seamlessly work with your chiropractic online marketing strategy. Simply think of your patients, their goals, and even your personal goals. You can address these resolutions with promotions, discounts, or motivation challenges that have a prize at the end. A few fun examples to try for your chiropractic business are:

  • Start a weight loss challenge with your patients and their friends that includes prizes or discounts. You can also turn to Facebook to create a motivational support group for the challenge.
  • Partner up with neighboring business and have cross promotions to encourage healthy living. As a chiropractor, you can try partnering up with a spa or massage place to bring in more patients.
  • Run a promotion that offers a discount to encourage saving money; if you have a service that requires multiple visits, offer package deals.

Once you decide what type of online resolutions-based campaign to run, make sure you are reaching as many potential patients by promoting it on your chiropractic website and social media sites like Facebook, Twitter, and Google+. Keep promotional flyers in your office so existing patients can share them with their friends and families. Also, mentioning on your office voicemail that new promotions are available on your website to expand your online marketing efforts.

Need more tips on how to use chiropractic online marketing for your practice this year? Call 1-800-462-8749 to speak with a ChiroMatrix Internet Marketing Consultant and get tips tailored to your practice.


 

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