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Posted on 05-14-2014
Search engine optimization and a user-friendly website can co-exist. In truth, when SEO is completed properly, the two will work together. In today’s blog, we look at best practices for search engine optimization that also provide a great patient experience.
The navigation of your chiropractic website should always be clear and orderly. An SEO best practice is to group all similar topics together. Another best practice for website layout is to only have one top level of navigation on your website. One row of tabs, with related drop downs, enables current and potential patients to easily identify what they are looking for on your website.
There isn’t an exact word count for a website page. However, a general rule is to keep website pages in the 400-500 word range. Website pages covering complicated topics will require longer word counts while simpler topics will often require a lower word count. An SEO best practice is to aim for a web page with 450-500 words with an occurrence of keywords 2-4 times. This practice creates a great experience for existing and current patients because it provides them with the information they need without boring them with lengthy explanations.
Grouping pages refers to how the pages are segmented by topic. A great strategy is to write a page on the main topics your chiropractic patients are interested in and then group the pages under a larger topic. For instance, write a page on each of the major services you provide and then list the pages under a general “Services” tab. Organizing pages by topic is great for SEO and helps website visitors find relevant information all in one spot.
Calls-to-Action, or CTAs, show the website visitor what action they need to take next. Excellent CTAs for a chiropractic website include: “Call Now,” “Schedule an Appointment,” “Sign-up for Newsletter.” The CTAs should be placed in an obvious area. CTAs that are easy to locate increase website conversions, thereby increasing the ROI of your SEO efforts.
Just like CTAs, contact information for your chiropractic practice must be visible and current. A foundation of SEO is making sure your practice’s Name, Address, and Phone Number (NAP) is consistent on your website and across the internet. Make it easy for potential and current patients to reach out to you by putting your contact information in several places on your website (with the ideal place being the top of your website).
Great search engine optimization creates a wonderful patient experience. Follow these SEO tips to ensure website visitors have a user-friendly experience.
Need to SEO tips for your chiropractic website or online presence? Call 1-800-IMATRIX (1-800-462-8749) to get a free online marketing evaluation of your practice.
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