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Posted on 01-28-2015
By: Mark Montoya
Have you ever picked a dentist because of a pad of paper you got on your doorstep? Have you ever picked a veterinarian based on a calendar you received in the mail?
It sounds crazy that anyone would make important healthcare or family decisions based on simple trinkets or chachkies dropped on their doorstep.
Now, how many decisions have you made after Googling a topic, service or product? How many patients do you think decided to contact you based on your web presence?
Google and other search engines are having more of an impact on buying decisions. In 2015, there will be changes to the way Google gathers information and responds to search queries that will impact your business.
Want more business in 2015? Well then, rank better.
SEO, or Search Engine Optimization, is the one way you can rank better and give your business higher visibility. Let’s explore 3 low cost, low energy ways you can impact your visibility and SEO.
1. Great SEO is not going away and bad SEO is negatively impacting websites. Over the past year, Google updates like Hummingbird, Penguin, Panda, and Pigeon* were rolled out to clean up bad SEO habits like keyword stuffing, duplicate content penalties, and illicit use of copyrighted materials.
Go through your chiropractic website content and make sure you don’t have any of the above-mentioned bad practices on your site. Also, make an effort to post at least 2-4 new, unique 300-500 word chiropractic-specific pages on your website each month.
2. While Content is King, Social Search and Social Engagement are becoming more important in 2015. Look for ways to increase engagement with your content and social media posts. Your social posts to Twitter and Facebook shouldn’t always be clinical research studies, rather have a variety of content that includes humor, poignant, to fact-based posts. This will better engage your audience of followers. Make sure your blog RSS feeds to your social media to increase exposure and drive traffic back to your chiropractic website.
3. Lastly, work on getting reviews on your Google+ profile. This is a great way to get your reception staff involved in your web presence. Simple follow-up and efforts to get regular, positive reviews on your Google+ page is something you and your staff can work on to help your search rankings.
Simply asking for a review can help grow your positive online reviews.
Improving your organic search rankings can take time as Google has stated that your efforts may take up to 3 months to show up in results. Implementing these low cost, low effort methods will help you get your chiropractic SEO campaign headed in the right direction and will cost you little to put into effect.
Otherwise, there is always a chachkie salesman ready to brand a flyswatter with your practice’s name.
Learn more about what to expect in SEO for 2015. Call 1-800-IMATRIX today to speak with an experienced Internet Consultant.
*Search Engine Optimization received little changes with the addition of Hummingbird, though the more top ranking results are ones that provide natural content that reads conversationally. While keywords within the query still continue to be important, Hummingbird adds more strength to long-tailed keywords — effectively catering to the optimization of content rather than just keywords. The use of keyword synonyms have also been optimized with Hummingbird; instead of listing results with exact phrases or keywords, Google shows more theme-related results.
By Google’s estimates, Penguin affects approximately 3.1% of search queries in English with the purpose, per Google, was to catch excessive spammers.
With Pigeon, the local 7-pack carousel visual search results seems to have flown away for many queries.
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