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Posted on 06-04-2014
Putting together a successful chiropractic marketing strategy requires both online and offline marketing components. However, these two types of marketing channels should work in tandem rather than independently of each other. Don’t know where to start? Here are some simple things you can do to bridge the gap between online and offline marketing for chiropractors.
When integrating your online and offline marketing efforts, it’s important to cross-promote as much as possible. Below are three easy ways to easily integrate your web marketing and traditional marketing.
Remember to keep your overall branding consistent across web and offline marketing. Take the following steps to put forth a consistent image for your practice.
Each type of marketing has different tools, but there is no reason why these tools can’t work together to promote a common message. Your chiropractic web efforts and offline marketing strategies should complement each other.
Keep potential and existing patients engaged by sharing information through a variety of mediums, and always point patients towards other channels.
Marketing your chiropractic practice should be a comprehensive strategy that involves online and offline marketing efforts. Maximize the ROI of each effort by tying the two together to expand your branding, keep patients engaged, and attract new clientele.
Get help with your chiropractic online marketing efforts. Call 1-800-IMATRIX (462-8749) to get a one-on-one online marketing evaluation.
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