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Posted on 10-26-2010

Some good news to recently come out is that Facebook now allows members to create user pages for their businesses without the restrictions that come with personal accounts.

At the same time, a lot of chiropractors already use Facebook socially and don't want to bother with having a "double life" online.  Maybe you don't really want two results to come up when old high school buddies search for you on the network.

It can be tempting to just add your patients to your personal account and put a "Dr." in front of your name.  Best of both worlds, right?  

The truth is that if you've chosen to market yourself by name, then having some sort of "double life" is unavoidable.  You have to project a professional image to your market at all times, which cannot be tainted by photos of you getting tipsy on Halloween, or status updates of you grumbling about the Wendy's Drive-Thru being slow.  

Your professional image has to be flawless, as no patient wants the drunk guy in the bumblebee costume manipulating her neck.

Beyond that, your friends and family may not want to be receiving your health science posts every day, and would prefer you limited your status updates to fast-food grumblings and inappropriate photos.  

So embrace the double life.  You'll get used to separating the images, and your profits will only gain from the results. 

Gabriel Peralta said:

Nice post! You definitely want to have to both accounts going. Considering most people now use their personal FB accounts as online diaries.

2010-11-23 11:19:30

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