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Posted on 10-27-2010

Now that you have a website for your chiropractic practice, it's time to work on establishing your credibility online.  One of the best ways to do this is with testimonials.  I'll give you the order of the different types of testimonials, from weakest to strongest:

  1. Written testimonials - These are the norm, and still carry a lot of credibility.  However, they are also very easy to fake, so they can carry less weight.
  2. Written + picture testimonials - The pictures are not only harder to "fake," but paint more crystallized picture of a happy patient.
  3. Audio Testimonials - These are even more difficult to fake, and carry your patient's personality and voice into it as well.
  4. Video Testimonials - This is the gold standard of testimonials.  They come off very legitimate, and give "real world" proof of your results.

Now, don't wait until you have audio or video clips before going forward with your testimonial placement.  The written testimonials still help your credibility.  Also, keep in mind that many web page viewers will not take the time to click on an audio or video clip (or may be in a place where they can't turn their sound on), so always still have a written version next to or below the video or audio player.  You'll find that adding testimonials gives you a competitive edge in your marketplace.  

DcWright said:

Video is a powerful and effective chiropractic marketing tool. I've found that there's a significantly higher conversion rate when doctors use video. Do you guys have a preference about how you embed? We embed videos primarily using Youtube.

2010-11-01 11:40:36

ChiroMatrix said:

Hey DcWright, Thanks for writing in. I would say that it depends on what the purpose of your web page is. If it's a home page or "About Me," then YouTube works great. Plus, if they click on the YouTube video, they can see any other videos you may have posted. On the other hand, if you have a specific lead generation page you're driving paid traffic to, then it's better to have a non-clickable embedded video. The last thing you want is someone to cost you a dollar in AdWords, click on your video, and then get distracted in YouTube land watching cute little monkeys dancing to the latest Rihanna song.

2010-11-02 07:25:02

Chris said:

I like sitting in my chiropractor's office where he has a large LCD monitor that plays video testimonials and sometimes exercise videos. It makes the time until my appointment go quick and its educational!

2010-11-05 15:10:45

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