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Posted on 10-27-2010
Now that you have a website for your chiropractic practice, it's time to work on establishing your credibility online. One of the best ways to do this is with testimonials. I'll give you the order of the different types of testimonials, from weakest to strongest:
Video is a powerful and effective chiropractic marketing tool. I've found that there's a significantly higher conversion rate when doctors use video. Do you guys have a preference about how you embed? We embed videos primarily using Youtube.
Hey DcWright, Thanks for writing in. I would say that it depends on what the purpose of your web page is. If it's a home page or "About Me," then YouTube works great. Plus, if they click on the YouTube video, they can see any other videos you may have posted. On the other hand, if you have a specific lead generation page you're driving paid traffic to, then it's better to have a non-clickable embedded video. The last thing you want is someone to cost you a dollar in AdWords, click on your video, and then get distracted in YouTube land watching cute little monkeys dancing to the latest Rihanna song.
I like sitting in my chiropractor's office where he has a large LCD monitor that plays video testimonials and sometimes exercise videos. It makes the time until my appointment go quick and its educational!