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Posted on 11-23-2010
When you're marketing yourself as a chiropractor online, you're going to find yourself getting slightly more famous. This is a good thing. The more that people know you exist, the more that new patients seeking treatment well find you. At the same time, you're going to want to keep track of any "bad press" as well. While there are a number of occupations (rock star, author), where bad press can actually help your career, chiropractic is unfortunately not one of these professions.
Because of this, you'll want to keep tabs on what people are saying about you online. The best way to do this is using Google Alerts. Just go to http://www.google.com/alerts and you can enter in words and phrases you want to track discussion of. The most obvious choice would be putting in your name or practice name, and you'll receive email updates when it shows up in blogs, forums, and online news articles. This is also a great way to see when a press release of yours is getting circulation
I want to caution you that this could easily become a recipe for paranoia if you take this too far. For one thing, I suggest you limit your updates to once a day or once a week in your Google Alert settings. Secondly, remember that you don't need to address every mention of your name, whether it's good or bad. If someone on Yelp! or a forum says you were rude during a consultation, this is not the time to jump on and defend your name. Getting into a flame war with a patient is the last thing you want for your reputation.
However, if someone says something factually inaccurate about your business structure, then it's fine to jump on and explain. Examples of statements worth correcting include someone giving the wrong phone number for your office, the wrong link for your chiropractic website, or someone saying you don't accept Medicare if you do. Other than that, just keep an eye on what buzz is going on.
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