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Posted on 12-27-2010
As we talked about in an earlier post, there will be times where you run into people who have the potential to promote your chiropractic website and help your practice. Maybe it's someone who has a health and wellness publication or an osteopath who is looking for a chiropractor to refer patients to. You'll want this person to stay in contact with you.
How you construct an email to this type of person depends on how many new contacts you are making on a regular basis. If it's only once in a while you add someone to your network, you can write a full email from scratch. If you're at a conference and returning home with twenty business cards, you'll have to semi-customize it.
A good way to construct a semi-personalized email is to have three paragraphs.
Paragraph 1 is a salutation and some contextual talk about the situation. Include sentences like "I really liked Dr. Jameson's talk on Medicare."
Paragraph 2 is 100% personalized focused on the other person. In this section, you can talk about a funny moment you two shared that the rest of the conference didn't see. You also talk about what's interesting about the other person's profession or location.
Paragraph 3 is directing them to look at your chiropractic website and possibly call you, if appropriate. You can be nonchalant about this and say, "If you'd like to check out my chiropractic website, go to (URL)."
If you're following up with people from a conference, Paragraphs 1 and 3 can be the same for every person. Just make sure you use the right name! If this is someone you met in another place besides your office, you're better off writing a fresh email and bringing in more personalized content, such as how you like the coffee shop you met at, etc. This becomes easier each time you do it.
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