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Posted on 12-30-2010
In every profession and walk of life, there is joy in creativity. Whether in school or at work, our most rewarding projects come from when we can do things our own way. Now that you're a chiropractor with your own business, you may feel like this is a great time to put your creative mind to work in marketing your practice and chiropractic website.
This may sound counter-intuitive, but today I'm going to explain a business problem that results from over-creativity. I call it "trailblazing," which is when a business owner decides to market his or her services in a way completely new to the industry. The business people who trailblaze can sometimes go down in history as the greatest entrepreneurs of all time, but 99.99% of the time, the venture does not work.
The best way to predictably market you chiropractic website and services is to follow what's tried and true and then put your own unique spin on it. Instead of blazing a trail, you're making the current trail a little wider. You won't be featured in business magazines most likely, but you will make great money with less risk. Even Mark Zuckerberg, creator of Facebook, designed his business similar to how MySpace and Friendster had worked in the past, and added his own variation.
So stick to the strategies advocated in this blog and from our Customer Support Coach team. You add your own ideas to the mix as well, but stay grounded in a foundation that's already proved itself.
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