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Posted on 01-24-2011
Hope you all had a great weekend. When looking at the stats for your chiropractic website, you may sometimes wonder, "When is the real money going to come in?" Do you have what it takes to become a millionaire chiropractor?
The truth is simple. There are really only two types of chiropractors who become millionaires with their practices. No exceptions.
The first is the type who is obsessively driven to build his or her business to its maximum level. She will be blogging at night and not notice it's 2am. Who needs sleep anyway? When her fellow chiropractic alumni are meeting for a happy hour, she has to be dragged kicking and screaming from writing her new video script for her chiropractic website.
The second type understands that without regular goals, deadlines, and habits, he or she will NEVER build a million dollar practice. Instead of being dragged kicking and screaming TO the happy hour, she has to drag herself kicking and screaming FROM the happy hour to put together her webinar. She sets objectives every week to complete, and keeps her goals within sight of her desk at all times.
If you're the first type, you'd know it by now. You'd be able to run completely on autopilot and make money effortlessly. Chances are, you're not; and that's ok. It's like this with every field or endeavor, be it writing, athletics, and entrepreneurship. Accept that there is a scattered beast in you that needs to be tamed and you will move much farther with your practice and chiropractic website.
Make a list with deadlines and stick to it! That always works for me.
The only way to ever make consistent money in chiropractic is to spend 10% of your gross collections every single month for as long as you practice on marketing and advertising. Websites, screening teams, MD marketing, telemarketing, compliant internal referral programs etc. You must have a consistent system in which to process these people. You must make sure that you compliantly bill for every service that you provide. You must have someone to do your billing that has been trained by the billing software company. It's easy to overspend on "stuff" when you are new in practice but remember the ONLY 3 things that will assure you survive to the next month is 1. Marketing (New Patients) 2. Generation of services (in a compliant manner) 3. Billing and collecting your money! 90% of chiros come out of school to save the world with no thought of how they will save themselves. If you have no money to pay your bills then you will be able to help no one because you won't be open! Keep strong in the struggle and stay CONSISTENT in everything you do!