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Posted on 05-20-2011

As a professional with a chiropractic website, you'll often be hearing rumors about what Google is doing, where the economy is shifting, and how you should treat the coming events.

While rumors can often turn out to be true, I suggest you stick by the Ben Franklin quote, "Believe none of what you hear and half of what you see."

This doesn't mean that you assume everything to be false until proven otherwise.  However, what it does mean is that you take all rumors, news, and reports with a very heavy grain of salt.  People often misread what's going on or report based on what will get them more attention.

The second part of the quote is a bit more tricky.  Even when we're seeing events and phenomenon with our own eyes, we tend to filter them through our histories and pre-set beliefs.  Because of this, it's good to even take your own observations with a grain of salt before making a business decision for your chiropractic website. 

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