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Posted on 05-23-2011

When you're sending an email newsletter to your chiropractic patients and prospects, a great way to increase your clickthrough rate is to include relevant observations about what's going on.

This is a lot easier than it seems.  Mentioning world news events is fine, but you don't even have to go that far.  Even mentioning that it's a Tuesday or that it's right after Memorial Day can make a difference in how subscribers react to your email.

Experiment with this and see how this affects your results.

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