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Posted on 07-29-2011
With the rise of social media and online review sites, word of mouth is becoming more important to chiropractic business owners than ever. It used to be that an unsatisfied patient could badmouth your clinic to their friends and family, but that was the extent of the damage they could cause. Now, an angry patient can blast their complaints across the internet, potentially scaring off future patients from ever giving your business a chance.
Bad reviews happen to every business, but as the owner of a chiropractic clinic, you can actually harness the power of these bad reviews and turn angry patients into your biggest advocates. The following steps will walk you through what you need to do to turn this potentially negative situation into a positive one. There are two main benefits behind the following technique. First, you will make things feel right for the patient who felt wronged. Second, you will publicly show others that you take the satisfaction of your patients seriously.
Here is how to turn bad reviews into positive online marketing for your chiropractic clinic:
This three prong approach will turn an angry patient from a complainer into your biggest advocate. Instead of publicly putting your clinic under fire, they will now be bragging to all their friends and family about what a great chiropractor you are. Even better, anyone who sees your quick response to the negative review online will feel like they can trust your clinic to provide the chiropractic care they need.
Ok, now that you have responded to any bad reviews, the next step is to start preventing bad reviews in the first place. There is a technique used by the pros to prevent bad reviews, while also generating good reviews for your clinic. This technique is simple and only involves following up with your patients by email after every appointment. First, make it easy for your patients to leave reviews by making sure your clinic has a business profile at popular social sites, such as Yelp and Facebook . Then, when you are following up with patients by email, ask them to leave an online review for your business (with links to all your online review profiles) and make sure to inquire if they had any problems during their visit. This sort of strategy will help prevent most bad reviews from ever reaching the internet since an unhappy patient is much more likely to contact you directly if you ask them about the quality of their chiropractic visit. The fact that you make it so convenient to leave reviews will increase the likelihood that your satisfied patients will go online and talk about how chiropractic care at your clinic has improved their life.
Would you like to start generating more reviews but are overwhelmed with all the different review websites and social services? Want help linking your website up with places patients can leave you reviews? At ChiroMatrix, our Premium and Elite marketing packages are specifically designed to help chiropractors market their business effectively online, and our marketing geniuses will do all the work for you, including helping you get set up on multiple online review websites. We will even create a "Share Your Experience" page on your website for you, making it easy for patients to leave reviews for your business. Interested? Contact ChiroMatrix today!
I HAVE BEEN SHOPPING AROUND FOR A COMPANY TO CREATE A WEBSITE FOR OUR BUSINESS. I LIKED THE DEMO PAGE HOWEVER WHEN I CALLED THE SALES DEPARTMENT THEY REFUSED TO ANSWER ANY QUESTIONS (PRICES? CONTRACTS?) WITHOUT A 20-30 MINUTE SALES PITCH. OTHER COMPANIES HAVE THIS INFORMATION AND MUCH MORE AVAILABLE ON THEIR WEBPAGE, NOT ONLY DOES THIS COMPANY NOT DISCLOSE THE BASIC VITAL INFORMATION NECESSARY TO UTILIZE THEIR SERVICE THEY ALSO REFUSE TO DISCLOSE THIS OVER THE PHONE. MUST BE VERY OVERPRICED. VERY UNHELPFUL CAN'T IMAGINE HOW HELPFUL THEY WOULD BE IF WE ACTUALLY HIRED THEM. VERY DISAPPOINTING.
Shannon, thank you for your feedback, and I apologize for your frustration. We have several packages available and do in fact prefer to make a recommendation based on a conversation with the office. We pride ourselves on exceptional service, which starts at the first point of sale with a consultation. We arenâ€™t in the business of just shoveling products at whoever will buy them. We are far more interested in making sure you have the right solution for your particular business need. The value in our product is much more extensive than the features that you see on the demo page and we would love to show you so that you can make a fair comparison. If you are concerned that we are "overpriced" I'm sure you will be surprised. We are so confident that we offer the best value in chiropractic websites and marketing that we even offer a price match guarantee. Call for more details- I know you'll be impressed!
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