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Posted on 09-19-2012
Optimizing the content on your website is integral to increasing your search rankings. In today’s blog, we will examine several important factors in on-page optimization and how to incorporate these factors in your chiropractic website.
H1 and H2 tags, or heading tags, are HTML tags that help search engines and readers determine what your webpage is about. These tags should include keywords and provide a guide to the webpage’s content. The very first heading of the page should be identified as an H1 tag, the highest heading level. Any sub-headings that follow should be identified as H2, H3, H4, and so on.
Keyword density reflects how many, and how often, keywords appear on a page. Each page should have a core of tightly focused keywords that are related. If a page is optimized with too many keywords, the SEO value of the page is diluted and search engine rankings are negatively affected. Readers will also be confused by a page that is over-optimized as the content will not flow in a natural manner. Best practice is to aim for a 3-5% keyword density per page, which for a 475-500 word page equates to using several keywords about 2-4 times. As a final caution, overusing a keyword or keyword phrase may cause search engines to view the page as spam.
By maintaining the proper keyword density, you can create content that sounds natural. Begin with a heading about a broad chiropractic topic. Then drill down into more specific points within the sub-headings of that topic. A keyword regarding the broad topic should appear throughout the content, while more specific keywords should appear only in sections under sub-headings discussing that specific point.
Another way to improve on-page optimization and rankings is to create links from anchor text (or a keyword) to a related page on your website. Choose related keywords or keyword phrases on a page and link to another page on your website that discusses that keyword in more detail. As an example, link from a keyword like “sciatica” to a page that explains what sciatica is or how it is treated. The best way to create anchor text is by determining what the reader may be interested in learning more about at that point in the page.
After you have completed writing the content and optimizing it, you should include a related chiropractic image. In addition to visual appeal and breaking up the content on the page, images tell search engines that you are crafting quality pages. This also gives you the opportunity to include “alt tags.” Alt tags are HTML tags that provide descriptions of the picture and can be optimized with keywords. Website crawlers are unable to “read” images, but the alt tag provides them with information regarding the image and gives credibility to your website. Lastly, images with optimized alt tags may show up in search engine results and point users back to your website.
For more information about on-site optimization for your chiropractic website, call our ChiroMatrix Internet Consultants at 1-800-IMATRIX ( 1-800-462-8749).
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