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Posted on 11-28-2012
Social media is a valuable marketing tool that when used correctly can help your chiropractic business flourish. It is not only here to stay, but it is continuously growing with new platforms and new marketing strategies developed daily. Social media outlets such as Facebook, Twitter and Google+ are online resources for your patients to refer to for new developments in your field as well as new developments in your office.
1. Social Media Creates “Stickiness” – When you create a more personal level of engagement online, it increases a patient’s level of trust, familiarity and likability with your practice, staff and services. You may see some patients only once or twice a month while you see others on a weekly basis. But, no matter how often you physically see them in your office, you can stay connected and build a relationship with them through social media.
3. Social Media Encourages a “One to Many” Solution - Are you running a new monthly promotion for one of your services? Have you recently moved locations? Are you planning a Patient Appreciation Day? In order to announce this kind of news to your patients all at one time, you can simply post this information via your social media sites. This will not only be useful to your current patients, but to new patients as well who want to know more about your practice.
The value of social media continues to grow partly due to the increasing popularity of mobile device usage. As a business, you can capitalize on the number of people who are already active online via Facebook, Twitter and Google+. Your website is the best place for patients to get factual information about your practice and services. But social media is where you can really connect with patients, answer questions, and encourage interaction so your chiropractic business is on the forefront of your patient’s mind the next time they need a chiropractor or want to refer their friends and family.
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