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Posted on 02-20-2013

Optimizing Your Yelp Business Page


Throughout February, our Marketing in the Matrix blogs have centered on the importance of getting and managing online reviews for your chiropractic practice. As Yelp is one of the top online review sites, it is critical that your practice’s Yelp page is properly optimized. 

optimizing for yelp chiropractic page.pngYelp Help in 3 Quick Steps

Step 1: Claim your practice’s Yelp listing (https://biz.yelp.com/claiming) by following their simple, three-step verification instructions. After claiming your listing, add your practice’s information. Ensure your page has accurate and comprehensive information and update your business page if you move or add services. 

The Yelp listing for your chiropractic business should include: practice name, business category, address, phone number, hours, website address, contact information, and a map listing. Providing comprehensive information makes it easy for potential patients to find you in searches. 

Step 2: Upload photos. Select photos that showcase your practice and entice potential patients to view the images. Great images to include are photos of your office building, you, your staff, and events. If available, include marketing materials like flyers and contests. These materials make for interesting photos that will attract potential patients. 

Step 3: Fill out the ‘About This Business’ section. Stay away from keyword stuffing this description. If you are explaining your practice’s history or services you offer, most keywords will naturally appear in the content. Make an effort to sound interesting and informative, but try to sound natural. 

When creating an online presence for your chiropractic practice, the more helpful the information for potential patients, the better. Yelp enables users to search for local businesses in nearly every category possible, but with more people using their phones for local search, the more a carefully optimized Yelp listing matters. 

Interested in information about optimizing your chiropractic website, social media and review sites? Call 1-800-IMATRIX today for your free consultation. 

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