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Posted on 03-13-2013
Video testimonials from your chiropractic patients are excellent marketing tools for two main reasons. First, they increase conversions (turn visitors into patients). Second, they spark interest in visitors and invite them to learn more about you. Due to the fact that video testimonials are tough to fake, viewers tend to trust video testimonials more than written testimonials. Chiropractors participating in the Media Service provided by iMatrix are given tips on how to properly ask patients for video testimonials. Simply asking for a video testimonial is the most important step in the process.
Many chiropractors find the thought of being on camera intimidating, so it is no surprise that many patients are also intimidated by being filmed. When asking for a video testimonial, ask politely and let the patient know that you do not expect an Oscar-winning performance. Ask that they be honest and speak from their experience. Sincerity produces the highest quality testimonial.
Another essential element of gathering multiple testimonials is having the camera and filming area ready to go. You never know which patients will be willing to provide a testimonial, so always be prepared. Typically, smart phones and most personal-use digital cameras have adequate recording quality for video testimonials for chiropractors. Often, these devices are less than $200.
Be ready to schedule an after-hours video shoot when patients agree to provide a testimonial but can’t at the exact moment. An after-hours shoot has many advantages because you can take your time and the patient will not be rushed or stressed.
According to Paula Gray (AIPMM), “Human beings are social animals.” Video syndication and optimization often leads to an increase in video testimonials. This is due to the fact that patients can watch previous videos to get inspiration.
Interested in getting chiropractic video testimonials for
your practice? Call 1-800-IMATRIX to learn more about video marketing for
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