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Posted on 06-12-2013
Content marketing is a hot topic in internet marketing and search engine optimization. A well-crafted content marketing strategy is crucial for chiropractic practices to connect with patients and build up brand awareness.
What is content marketing? Instead of marketing a service, content marketing allows you to educate a prospective patient and show yourself to be an authority in chiropractic care.
In today’s blog, we’ll explore three solid content marketing strategies for blogging.
You are experienced in chiropractic care and that’s why patients come to your practice. Share your expertise in a blog to show potential patients why you’re the ideal choice for a chiropractor.
If you are stumped for ideas, visit websites like Quora for inspiration. Search a relevant topic and write a blog answering a question. Provide a brief answer to the question with a link back to your blog in the answer area. This drives more traffic to your website.
Always include a call-to-action because this is still marketing after all. If you’ve written an article about tennis elbow, be sure to include a call-to-action to request an appointment. Make it convenient for the reader by including your phone number and a link to a map of how to get to your practice.
Don’t post once and stop. Content marketing is most effective when you post articles on a regular basis. If you are using content marketing, set up a schedule and stick to it. Maintain your readership following by sharing regular content and get new followers by providing an array of previous articles. Remember, readers are prospective patients.
Social media is a great outlet for content marketing. Use an RSS plugin to link your blog to your Facebook so when you post a blog it is automatically shared on your Facebook Page. Use a Twitter plugin to link your Facebook Page to your Twitter page. Anything you share on Facebook will be shared on Twitter. Share your blogs on Google+ and LinkedIn as well. This strategy is two-fold as you put your content where readers will see it and you are also building up yourself as an authority on chiropractic care.
Learn more about blogging and content marketing for chiropractors by calling 1-800-IMATRIX. Our Internet Consultants can provide more tips for using content marketing for your chiropractic practice.
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