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Posted on 10-14-2013
By: Jesus Maldonado
Pay-per-click ad campaigns are designed to efficiently drive business to a business’ website. But once a user has arrived on your website, what is encouraging them to convert? If a PPC landing page is sending website visitors to your home page, visitors might not understand what you want them to do. Creating a custom-designed landing page for each PPC campaign helps provide visitors with specific instructions on what you would like them to do. In our latest ebook, “Keys to Effective PPC Landing Pages,” we explore what elements should be included and discuss best practices for getting higher conversions.
Download your free copy of the Keys to Effective PPC Landing Pages ebook today.
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