Emails are a great, cost-effective way to communicate with a large number of current and potential chiropractic patients quickly and easily. If you are looking to engage with your audience, generate more new patient leads, or want to share wellness and healthy living information, chiropractic email marketing is a smart avenue to bring awareness to your chiropractic practice.
Maximize the results for your chiropractic practice by follow these few guidelines. These tips ensure your marketing efforts build a successful relationship with patients.
1. Groom and Grow Your Patient Email List
Take former patients that no longer visit your practice off your email list so you can focus on you existing and potential patients. Additionally, periodically add new patients and potential patient leads to your email list.
2. Don’t Spam Your Audience
With a simple click of the mouse, you can reach hundreds of patients. By sending valuable information out to your audience, you build up rapport with your patients. However, sending too much information will turn your emails into a nuisance for patients. Respect your patients’ permission to email them since this will go a long way towards building a respectful relationship.
3. Remind Patients about Promotions, Events, and Announcements
Increase awareness of your chiropractic practice by emailing your patient list about practice events, wellness specials, and company milestones. These are great topics that will improve patient participation and invite interest in your practice.
4. Share Educational and Insightful Information
Make sure to mix it up. Don’t focus on sales and promotions in ever email. Educational information can be a refreshing break for patients with inboxes that are overloaded with promotions.
5. Create an Email Campaign Calendar
Create an email marketing calendar to keep track of what you send and when you send it to patients. Limit email sends to 2-4 weeks to increase the impact of your messages and reduce the amount of people who unsubscribe from your email list.
6. Keep It Professional
There are various approaches to email marketing, but all approaches you try should be professional. Proofread all emails, write clear/concise content, and format emails into a clean manner to create a professional impression.
By following these chiropractic email marketing strategies, you can build patient loyalty, increase office visits, and give patients a reason to click, read, and take action.
For more information about email marketing for your chiropractic practice, call 1-800-IMATRIX. Our Internet Consultants are available to provide one-on-one online marketing consultations.
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