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Posted on 06-05-2013
By John DaSilva
Content marketing may seem self-explanatory, but it includes a lot more than simply writing pages of content for your website.
Relevant, compelling, entertaining, and valuable content must be consistently provided in order to deliver a behavior change in your chiropractic patients. Rather than using direct selling, content marketing focuses on providing useful information to a target audience on a regular basis. This will establish you as an expert in your field and will make you more trustworthy for present and potential patients.
Determining where you distribute your content is another essential part of your content marketing strategy. Using multiple distribution channels including social media networks such as Facebook, Twitter, YouTube, and LinkedIn are necessary. Other forums include article marketing websites, microsites and even print distribution such as magazines.
The latest content marketing trends reveal a major surge in the use of video. Video is now being used to increase brand awareness, client acquisition, client loyalty and client retention. A larger focus on visuals has also become increasingly popular especially with Pinterest and recent changes in the new layout of Facebook. Mobile content is also trending, which needs to be delivered in smaller bite-sized portions to accommodate an audience’s short attention span.
Keep in mind that any marketing campaign you run for your chiropractic practice needs to be measured for its effectiveness; content marketing is no exception. Before you begin measuring, you must map out some clear goals for what you want to achieve with your content. Your goals might include increasing your website’s traffic, capturing new leads or improving awareness for your chiropractic brand.
iMatrix helps chiropractic businesses reach their content marketing goals and beyond. Take your practice to the next level. Call us at 1-800-IMATRIX to get more information on our tiers of service today.
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