By: Ryan Saucerman
Landing pages are your customerâ€™s first introduction to the product and services that you provide. They must be designed with a very specific goal in mind: conversions. This means you must keep your landing page clean and clear of any marketing that strays from your primary goal. It must be simple with a clear, compelling call to action for your potential customer. It should evoke or draw out a response from customers that want a product or service.
Create a headline that is simple and gets straight to the point so your customer will engage and feels they are on the right page.
Logo and Contact Information
Keep your business logo and contact information towards the top of the page making it easy to find. Make your telephone number clickable allowing the end user the ability to call directly from your landing page using their mobile device.
This is the most important part of your landing page. The entire purpose of the landing page is to drive your potential customers to the call-to-action form. Your contact form must be centrally located, easy to see and clearly defined. Using images to help with this will drive positive responses. Make sure your contact form is simple enough to be filled out without too many roadblocks or too many questions. You do not want to annoy your potential customers with a long form or too many personal questions.
Video and Images
Use images that draw your potential customerâ€™s eyes to your lead generation form. Show pictures that relate to your practice such as a picture of yourself or your waiting room. Video is an excellent tool to captivate your potential customer without having to write out or explain your products and services. This will also allow you to give an introduction to your practice and what their experience would be like coming in to the office.
Show how your customers care about the products and services you provide. This will give your potential customer the confidence they need to enter their personal information into your lead generation form. Adding social links to share or +1/Like the page will further this confidence when customers start to interact with the Landing page.
Test, but donâ€™t over-test. Creating an effective landing page is about getting those conversions. To get those conversions you must test your pages. Make minor changes and see how your potential customers interact. Finding the right formula for your landing page has some essential points but can be an art form.
The ultimate goal of your landing page is to take potential clients, entice them with information, and collect their information. If you keep these simple thoughts in place while creating your landing page, you will be successful in your ultimate goal.
Get more tips on PPC campaigns for your practice, call 1-800-IMATRIX today.