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Posted on 08-28-2013
Throughout the month of August, we have been crowdsourcing to find out what our clients want to know about web marketing. In this week’s Marketing in the Matrix edition, we will address a question about the importance of video marketing.
Question: I hear a lot of doctors tell me they are camera shy. Is it really necessary for them to have video on their website? Why does it benefit them? And what is the best way to use video for your website to help drive more traffic and business?
There are a range of reasons why you should have video on your website, but in this blog, we will cover three reasons to use video.
1. Videos can be easily shared online. You can’t discuss online marketing without discussing social media. Social media makes it easy to share your video with your current patients and with hundreds and thousands of people in your social network. Although YouTube is presently the most popular video site, applications such as Vine for Twitter and Instagram Video have skyrocketed in popularity. This is, in part, due to how it allows brands to showcase short videos that demonstrate how-tos, highlight a new service, or broadcast a company event.
2. Videos personalize the user’s experience and make you approachable. Potential patients can often get all the necessary information from your website, but video creates an effective connection with a visitor. A 90-second video that introduces you and your chiropractic practice can boost business by allowing viewers to gather a good idea of who you are and what you have to offer.
3. Users are searching for videos. A lot. YouTube is the 2nd largest search engine due to the fact that people love watching videos. Along with an introductory video, film a video of an event your practice is hosting, interview a new person joining your office, or anything else that will engage viewers (and potential patients).
It is very common to have jitters in front of the camera, but remember that patients and potential patients see you as an expert in chiropractic care. You should be confident when discussing your practice and services. Drive more traffic by properly optimizing your YouTube channel . Also, use the power of social media. Share your videos on Facebook, Twitter, and Google+ using relevant hashtags so users can find your videos.
Videos continue to increase in popularity and don’t have to be long to be effective. Don’t be shy about showing off your experience and service on camera. Get more information on a custom HD video shoot for your chiropractic office by calling 1-800-IMATRIX today.
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