Video content has the potential to make your website more dynamic and increase your SEO, but only if you do it well. Done poorly, a video can actually bore your website visitors or even make your chiropractic practice look less than professional. Now that you have followed our advice for How to Make Engaging Video, it’s time to start thinking about your video content strategy, which includes how you will actually create and share your videos. Here are some tips for how to use your video content to generate great SEO and turn your website visitors into converted patients.
Mix It Up
Ideally, you won’t post just one video on your YouTube channel, and the same goes for your practice’s website. To keep visitors interested and increase the chances of converting them to patients, mix up your style in the videos that you share. A blend of chiropractic demonstrations, video testimonials, and behind-the-scenes clips of your practice is more engaging than using the exact same video format time and time again.
Optimize Your Video Channels
By now you have optimized the written text on your site, but it’s important take the same care for your videos! You should optimize the meta data and title for your video, as well as the descriptions on your YouTube channel. This allows online searchers in your local market to more easily find your video content and ultimately your website.
Embed Your Videos
A video posted simply to your YouTube channel may garner a respectable amount of views, but for the best video content strategy you will also embed your videos directly to your website and blog. This makes the video content sure to be seen by your regular website visitors and also improves the overall SEO of your website.
Share, Share, Share!
Put your social media pages to good use as a part of your video content strategy. Always share your videos on Facebook, Google+, and Twitter. Every time one of your followers likes, comments on, or shares your video – you are exponentially increasing the chances of it being seen by new potential patients.
Keep Yourself Organized
Remember to pace yourself. Post new videos periodically, rather than all at once, to give your potential and current patients a reason to revisit your website and YouTube channel. Spacing out videos also allows you to spend time creating quality video content rather than feeling rushed. Create a video content calendar where you plan video topics, shoot schedules, and posting dates.
For more information on how to create quality video content and the best video strategy for your chiropractic practice, call 1-800-IMATRIX. Our ChiroMatrix Internet Consultants are standing by to help take your SEO and video content strategy to the next level.
po.src = ‘https://apis.google.com/js/platform.js’;
var s = document.getElementsByTagName(‘script’); s.parentNode.insertBefore(po, s);