In an earlier post, we talked about the folly of imitating competing chiropractic websites without knowing the reasoning behind the actions. Part of what we mentioned was how a web page you’re looking at might be an experiment, or simply a failed marketing plan that hadn’t been corrected yet.
Another area I wanted to caution you about was selecting providers based on competitors or leading companies in other industries. It can seem straight forward to think if the top company uses a certain provider for email marketing, accounting, or other services, then it is a good pick. Often, there are reasons for picking a sub-par provider.
One company I talked with had recently switched web hosting providers from a premium service to a relatively unknown small shop. When I asked why, the answer was "The new provider is a lot cheaper. Hopefully they will still be good." Would you want to be choosing how your business runs based on another company’s gamble?
Make sure that any provider you go with is someone you would feel secure with even if the "star client" was not with them.