When you’re sending an email newsletter to your chiropractic patients and prospects, a great way to increase your clickthrough rate is to include relevant observations about what’s going on.
This is a lot easier than it seems. Mentioning world news events is fine, but you don’t even have to go that far. Even mentioning that it’s a Tuesday or that it’s right after Memorial Day can make a difference in how subscribers react to your email.
Experiment with this and see how this affects your results.