It’s amazing how counter-intuitive some of the best practices are for chiropractic web marketing. Longer sales copy works better, simple graphics often beats fancy ones, and here’s a new fact:
If you email your prospects more often, both unsubscribe and spam complaints go down. Some marketers speculate that it feels less jarring to get emails frequently than once a month or a few times a year. Either way, the statistics are below, so see for yourself.