For New Year’s week, we’ve been going over goal statements and how to make them stick. Today I want to discuss an often overlooked part of goal setting for your practice and chiropractic website: making it measurable.
If you set a goal for "I will blog regularly for my chiropractic website," how will you know when it’s completed? Is regularly once a week, once a day, or once a month? Are you going to blog regularly for three months, or for the rest of your life?
The more vague the goal is, the less motivation you have to complete it. There needs to be a light at the end of the tunnel when you can pat yourself on the back for achievement. It can be tempting to make your goals vague if you don’t set criteria for success, it makes it easier to not acknowledge it if you fail. You become like the Little League baseball team who after a loss says, "Well, we weren’t really trying, so it doesn’t count."
Instead, if you want to get busy blogging, have a statement like: "I will blog on my chiropractic website once a week for six months." If six months feels too short, then set a new goal after you reach that benchmark. There’s no such thing as a permanent goal, because your aim is infinitely out of reach once you start making promises that last forever. Set the baseline so a year from now you’ll know without a shadow of a doubt if you succeeded.