You may have noticed a new feature in the search results pages with in the last few months that displays a picture and a by-line with blog posts and other articles. In an ongoing effort to provide searchers with the best data possible, Google has made it even easier to see the author of a post with the new "rel=author" parameter. This function links your content to your own personal Google Plus profile, taking us one step closer to a more “socialized” web. But what exactly is the significance of the “rel=author”? A simple way to think of it would be associating a profile with a blog author to find more articles published by that author.
This is what you would normally see in a search result:
Now, when you add the rel=”author” parameter to your blog and link it properly, you can see this type of result:
This parameter works by telling Google who contributed to that article and allows searchers to easily learn more about the author.
Here’s an example of the code that needs to be present within the article:
Written by <a rel="author" href="../authors/mikegarcia">Mike Garcia</a>
In order to associate it with the particular person, a Google Plus profile needs to be created. If you are not sure how to set up your Google Plus profile, please refer to our blog from last week on How to Setup a Google Plus Page. Once completed, you can use these useful steps for setting up authorship by linking your content to your Google Plus profile.
1. First, create a link to your Google Plus profile from your article:
<a href=(profile_url)?rel=author”>YOUR NAME</a>
2. Replace (profile_url) with your 21 digit Google Plus profile URL. You can grab this from the top of your browser of your Google Plus profile page.
3. Now insert the code you created into the bottom or top of your article, depending on where you want your name to appear. You will need to be in HTML view so be sure to click this button ->
rel=author">Dr. Kaylynne Koubsky</a>
4. Next, go to your Google Plus personal profile and add a link to your article in the Contributor section.
-Click the Edit Profile Button
-Click on About and navigate down until you reach the Contributor section.
-Click Add custom link and paste your link where it says URL and give it a relevant name.
-Click Done Editing
The result of this process will be similar to the image above with your Google Plus profile picture and a by-line with your name. This is a great way to give you more authority on the article topic such as chiropractic care and will give your practice more visibility in the search engine results.
If you would prefer to have your Google Plus business page managed by ChiroMatrix, please give us a call at 800-IMATRIX and one of our Internet Consultants will be happy to explain the benefits of our Social Service.
For a more visual demonstration on Google Authorship check out our video below.