By: Fletcher Walters
Does Metadata and Website Content Affect SEO?
To answer the longtime question of the impact of metadata and website content for search engine optimization purposes, one must first look at the three factors this information can affect. Referring to ChiroMatrix’s on page content optimization guide, it is important to be cognizant of the H1-H6 tags, unique naturally written paragraphs, and metadata as this information is a direct pipeline to a search engine.
Metadata Directly Affects Search Results
One very important factor of metadata is the page title. Labeling webpages with concise and natural sounding keyword dense titles will allow search engines to index your pages with a specific overview of what the page is about. While the exact algorithm is not known, when a search engine crawls or indexes websites around the world, certain on page factors affect how the page is categorized. Specifically, search engines will look at the written content on a page and focus on things such as titles, headings, and metadata (including tags and descriptions). For a better example of this, let’s take a look at how Google analyzes information based on the page title.
Page Title Helps Increase Rank and Stand Out in Search Engine Results
By creating a page title that reads Chiropractor Tampa • School Physicals, Sports & Auto Accident Dr. Caez from www.drcaez.com has raised the website’s rankings for the Google search for “Auto accident chiropractors Tampa FL,” as well as market a few other services within his page title and description (Physical Therapy Tampa FL Car Crash…). Notice the key terms highlighted in bold that Google deems relevant information to the search. This is controlled directly through metadata and header tags.
Content and Header Tags Influence Search Results
View the cached version of a page to get an example of how Google reads header tags and how they influence search results. If header tags are keyword rich, concise, and relevant to the rest of the unique content, Google will use this information to help influence website rankings in search results.
The highlighted terms are from a Google cached version of the page and provide a synopsis of Google’s indexing of the page. The website uses header tags and metadata that are concise and keyword rich, is published in a universal HTML 5 language, and optimized for specific search queries. Consequentially Google has found drcaez.com to be the first return out of 174,000 results on Google for the desired search.
If you have questions about metadata and SEO for your chiropractic practice, call ChiroMatrix at 1-800-IMATRIX (1-800-462-8749) today. Our Internet Consultants will provide a free website consultation and advise on how you can better optimize your website.