How to Reach a Broader Audience with Video Syndication
By: William Foody
You can make your chiropractic-based videos available to multiple video sharing website through video syndication. There are several video sharing sites, all which attract different audiences. The reason for syndicating your video with these sharing sites is so that you can reach a larger audience.
The top video sharing sites include: YouTube, Vimeo, Daily Motion, and Meta Café. There are several other video sharing sites, some of which might be specifically related to your video topic. When researching which video sharing sites will be most beneficial to you, mark down and save all your research to aid you in planning future videos.
You want to make sure your video is reaching as many as people as possible, but you also want to make sure your audience wants to watch your video and interact with it. To make this happen, you will need to optimize your video.
4 Video Optimization Tips
- Create a title which includes keywords that aptly describes your video.
- Include keywords in your video description and video tags.
- Make sure your URL appears near the front of the description (if your video description is truncated you can still see the URL).
- List your most competitive tags first.
These four basic optimization tips will help to drive leads to your video. One of the big benefits about video sharing sites is that users can both comment and share your videos. When online traffic is driven to your video, the likelihood of interaction increases. Increased interaction allows your video the potential to appear higher in search engine results when people search for your keywords.
Once you have found the right mix of video sharing sites, the next thing you will want to do is build a social media audience. Social media platforms like Facebook, Twitter, and Google+ are the perfect way to get more views and interactions with your videos. Social media serves as a useful resource because you are connected with friends and patients who have a relationship with you already and will be more willing to interact with your video. When your followers interact with your video, it creates a chain reaction across your social media channels that then will let their friends see your video as well.
Videos are an increasingly popular way to build brand awareness, highlight your products or services, and share pretty much any type of news you want your patients to know about. With the increase of mobile device usage, users can now watch videos on the bus or when sitting in a waiting room. Due to this visibility, videos are a useful tactic for connecting your chiropractic practice with potential patients.
Ready to take your marketing to the next level with video? Call 1-800-IMATRIX today and put video marketing to work for your chiropractic practice.