During your chiropractic marketing initiatives, you will have times where you don’t agree with an idea that either your staff member or marketing consultant has.
There’s an easy 2-part solution to this:
A) If you have the budget, test both options.
B) If you don’t have the budget, err on standard best practices.
It’s really that simple. Ideally, you’d have an unlimited budget where you can test any disagreement. This is unrealistic, especially if you’re just starting out, so your time is better spent researching what the experts say. Do a search on Google or trusted internet marketing sites on the issue, and see what they say. Most of the time, you’ll find a relatively strong agreement among the experts. Even if you do have a budget to test, it might make sense to listen.
Remember that you don’t get paid for creativity in marketing your chiropractic website. You only get paid for patients coming in the door.