One of the toughest things for small business owners to realize is that there really is no "staying at status quo" or just getting by. Your practice and your chiropractic website will always be moving in some direction, either up or down.
Your success in finances, health, and relationships are similar to a bicycle. You can’t stand in one spot very long or you’ll fall down. This can be frustrating because at some point, we’d all like to say our SEO is "DONE" and just sit back and reap the rewards, but it doesn’t work that way.
Because of this, you have two choices. You can either aggressively build your business, gaining as much ground as possible every week, or hire someone to do it for you. There’s no shame in having a "hired gun" aggressively fighting for your chiropractic website to get to the top of Google and Bing, so consider that option.