One of the easiest ways to start getting traffic for your chiropractic website is to use paid search traffic, also known as PPC (pay per click), and sponsored search. The benefit of this is that no matter how new your website is, you can start getting traffic right away.
Some people are hesitant or even resentful about paid search. It may feel like you shouldn’t have to pay to get visitors to your website. They should just be able to find you, right? Know that even the largest Fortune 500 companies are paying for traffic off Google, Yahoo, Facebook, and other major websites.
The reason for this that the bigger companies understand that if web traffic converts to sales, it’s worth paying for. If you have a large enough budget, it makes sense to buy a lot of visitors, even if the profit margin is low. As a small business owner, it still makes sense to use these traffic sources, but you have to watch your profit margin a lot more closely, or you’ll run out of funds very quickly.
We’ll go into the strategies for paid traffic in future posts, but for now, consider what kind of budget you might have for sending paid traffic to your chiropractic website.