By: Rachel Cunningham
Did you know that social media usage is the top internet activity?* Consumers are spending more time online on social media sites rather than checking email or surfing websites. They great news is they aren’t just connecting with friends and family on social media, they are connecting with local service providers.
Patients Want to Connect
Current and potential patients in your local area want to connect with your practice on social media. Create a strong brand for your chiropractic practice on social media sites like Facebook, Google+, and Twitter to increase your brand awareness, build up your potential patient base, and put your practice in front of more people.
Why Social Media Matters
Did you know that a Facebook Page for your chiropractic practice could exist even if you didn’t create it? Along with engaging with your practice online, local patients are talking about you in social media posts and leaving reviews about your practice on social media sites like Facebook and Google+. If you don’t have a strong presence on social media, you can’t engage with these patients and control your online reputation.
What You Can Do
Building a strong presence for your practice on social media allows you to take control of your chiropractic reputation online and increase social word of mouth referrals from existing patients. After establishing your social media pages, you can ask happy patients to leave positive reviews for you on your social media pages. When potential clients visit your website and social media pages, they will see the reviews and read what current patients are saying about your chiropractic services. Online patient reviews are a great way to build up your credibility and create trust with potential patients in your local neighborhood.
Get help creating a great online presence for your chiropractic practice. Call 1-800-IMATRIX to speak with a knowledgeable Internet Marketing Consultant about social media for chiropractors.
*Business Insider, Sept 2014
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