As a business owner, how to stand out from your competitors should be one of your main focus points. You want to be able to differentiate yourself from others in the same industry and establish a solid, undeniable brand for your practice.
So, how do you do that? Well, there isn’t one specific formula that would automatically give you a line of patients out the door. However, there are a few chiropractic marketing tips that can help you retain more patients and build your brand.
Standing Out from Local Competition
Tip #1: Update Your Website
The importance of your website design shouldn’t be taken lightly. How well your website is designed can be the difference between a full calendar or hearing silence in your waiting room.
When someone is browsing the web for a local chiropractor and your office comes up, does your website capture their attention so much that they stay on your site long enough to book an appointment? Or does it make them click right over to someone with a better quality website?
According to GoMedia, 75 percent of visitors judge a business’s credibility based off of their web design.
That large percentage informs you of exactly how important it is that your website looks appealing to visitors so that they may be converted into patients. Patients will know they’ve made the right decision going to a chiropractor that values their patients’ needs. You can do that through your website design if it:
- offers information about your business,
- is easy to navigate,
- and visitors can book an appointment with no hassle
There are so many options to help you build the best website for your practice. If you or a trusted staff member don’t have the time to fully manage your website, consider reaching out to a service that can help.
Tip #2: Referral Programs
There’s nothing more that clients love than free stuff. Developing a referral program is the perfect opportunity to get your clients talking to others about your practice and helping to build your patient list.
Giving incentives to current clients will get the word out to new patients. For example, if you do a refer-a-friend program where your current client can get half off their next adjustment if they get someone new to book an appointment with you, you may get calls from patients that may have never heard of you otherwise! The recommendation from a friend is stronger than any advertising campaign you have currently running.
This can also be seen as a reward to your current patients and keep them coming back to your office.
Tip #3: Patient Testimonials and Reviews
Word-of-mouth is a very powerful tool that you can utilize to build a larger clientele. When others see what you’re capable of and the results you produced for someone else, they’ll be interested to see what you can do for them as well.
This can be done through customer review sites, such as Yelp, or you can gather client testimonials offline. If you have a loyal patient that wouldn’t mind speaking in front of a camera, record them giving their testimony.
You can then post this on your website and social platforms. This helps to encourage other patients to review your practice and then you’ll have plenty of feedback that new clients can view. Once other people hear about the excellent services you provided for someone else, they’ll be attracted to your products and services.
Tip #4: Billing Services
Outsourcing the billing services for your chiropractic practice can be beneficial for your clients and your employees. Utilizing professional services can take the pressure off of your staff and reduce the chance of billing errors occurring. The less billing errors, the better, especially for your patients.
This is also more efficient and effective to task someone else with your billing so you can focus your full attention on what really matters and that’s your client.
Tip #5: Social Media
If you’re not taking advantage of the power of social media in 2019, you are definitely missing out on opportunities to gain more patients.
Over 2 billion people use social media across the globe and it should be one of the main elements of your marketing strategy to reach more people.
Social media is a way to interact with your clients when they’re not in office. Through your social channels, they can stay up-to-date with any promotions, events, and other information involving your practice.
Beat the Rest
No matter what industry you are a part of, there will always be competitors. You all are working hard to be the best at what you do and attract the most patients. But including these tips in your chiropractic marketing strategy will give you an advantage to help you get closer to your goals. To conduct a complete competitor analysis of your competition, check out this helpful article.
If you have any more questions about how you can stand out from your local competition, give us a call here at iMatrix and we’d be happy to help!