The great marketing copywriter John Carlton has something called the Professional’s Code: "You show up where you’re supposed to be… when you said you’d be there… having done what you said you’d do."
How does this apply to your chiropractic website marketing? It’s very simple. In this day and age, we live in a world of flakes. People break promises, are late to both social and professional meetings, and half-deliver results.
Even in the medical industry, where there are higher standards, people half expect to be billed improperly or be in the waiting room for a ridiculous period of time before they get called in for their appointment.
If you can simply iron out any difficulties in the Professional’s Code, you’ll be way ahead of the competition in your area. Even something as small as emailing your patients exercises when you said you would will contribute to this. You become someone they can trust. Your competition is likely slacking in at least some aspect of this so take advantage while you can.