One of the deceptively simple concepts of business is that there are really only a few fundamentals you need to take care of for your practice and chiropractic website. There are four elements to any entrepreneur’s success, which I’ll describe for you here.
Product/Service: This area is covered already by you studying to be a chiropractor and getting certified. You know how to heal people and this is something your patients need.
Traffic: You need to get people to your chiropractic website, and more importantly, into your office to meet you. This is where your promotional efforts on Google come in, as well as simple things like posting flyers in the right areas.
Conversion: You need to be able to take people who hear about you and turn them into patients. This comes through explaining the benefits of your services on your site and your own sales presentation.
Retention: You take care of this through giving excellent service and following up regularly. Tools like your blog and email newsletters can contribute to this.
These four elements have existed since the beginning of time, though the vehicles for them continually change. Depending on your business, you may not need all four. If you’re working in a tourist location, retention might not be an issue. If you’re a famous chiropractor with a book on the New York Times Bestseller list, then you probably will have conversion taken care of for you. Just know that if you have issues with your practice and chiropractic website, it means that one or more of these four elements is off. No exceptions.