You may have noticed that on this blog, we cover a variety of concepts. There are the "big picture" subjects of goal setting and the smaller details of making your chiropractic website more palatable to Google’s local search. There’s a reason why we cover such a wide range of topics, and today I’ll use a quote from the Tao te Ching to explain it:
"When the Tao is lost, there is goodness.
When goodness is lost, there is morality.
When morality is lost, there is ritual.
Ritual is the husk of true faith,
the beginning of chaos."
To translate this into business terms, there is a hierarchy of intentions and motivations when running a chiropractic website. Ideally you’re in a natural state of flow where you get the intuition for brilliant marketing decisions, which lead to more clients and revenue. Whatever you do just seems to work.
However, we can’t always operate from that intuitive power, so the next best thing is to be 100% focused on providing value for your patients. You want to heal them of their woes and spread health and wellness to as many patients as possible. This drives you to market yourself to more people and treat tons of new patients for their own sake.
When we can’t access that all-giving motivation, we operate from a position of good business practice. We think about how to lower costs, raise profits, and work more efficiently. There is where solid salesmanship and general chiropractic website marketing and promotion come in.
If we can’t even work by general business principle, this is where we get focused (often over-focused), on individual tactics. We think about things like, "What percentage of keyword density do I need?" or "What format should I make my site map?"
Do these little details actually need to be taken care of? Absolutely. Everything above is important, which is why is best to have professionals running your web marketing. However, you’ll find that the higher you are in this hierarchy of motivations, the easier everything comes together. You can simply decide you want to help the world with your chiropractic website, and the natural decisions fall into place. Wherever you are on this scale, take the action that you feel will benefit your chiropractic website the most.