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Posted on 03-27-2013
By: Jacques Taylor
Getting ready to shoot video for your chiropractic practice, but not sure how to produce a good-quality video? Below are seven tips to help you create a great video for your practice.
Do your homework and have scripted questions, offering ideas and advice to insure your videos are focused. Being prepared makes the person in the video both physically and mentally comfortable.
Whether you shoot in your chiropractic office or on the road, here's what you will need:
• At least one spare battery (fully charged), battery charger, and power supply
• Lighting gear, microphone, and any other accessories
• A tripod
• An extension cord for the power supply and duct tape for safely securing the extension cord
• Script or interview questions
A shaky video is never interesting to watch and immediately loses a viewer’s interest. By mounting your camcorder on a $20 tripod, you'll get rock-steady footage. Don’t rely on your camera's digital image-stabilization feature since this technique lowers the video resolution. Optical image stabilization is better, but it still can't beat a good old-fashioned tripod.
Lighting is the most important element of video quality. Camcorders often produce terrible footage under poor lighting conditions. Without proper lighting, camcorders produce grainy, washed-out video which causes post-production nightmares. Natural light is great, especially if you don’t have the budget to purchase lighting equipment. Using a space with great natural light may be your best solution. Many camcorders allow you to adjust aperture, white balance, shutter speed, and other light-oriented settings, but these will get you only so far (unless it's a really high-end model). Make sure to carefully test your lighting before filming to avoid having to re-shoot.
A camcorder should have a jack for plugging in an external microphone, as well as one for headphones. Headphones are essential for monitoring audio during recording. There are many microphones to choose from, including: shotgun mics for capturing audio directly in front of the lens; lavaliere (a.k.a. tie-clip) mics for interviews and reporting; and pzm-type mics, which are omni-directional and therefore suitable for auditoriums and large conference rooms.
When positioning, or “framing,” the subject of the video, try to position them to the left or right of center.
Ideally, the left or right vertical on this diagram should split the face of your subject right down the center, allowing your background to stand out and producing an overall pleasant feel.
B-roll is secondary footage that you edit into your primary video or use to spice up the story. For a video of a chiropractic office, you might take B-roll shots of the doctor working with a patient and overlay this footage with the audio portion of the interview to showcase the doctor’s skills.
Interested in a chiropractic marketing video, but don’t want to handle all the details of shooting and editing? Call 1-800-IMATRIX today to learn about our Media Service for chiropractors.
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