YouTube Analytics: 3 Main Reports
1.Earnings: This report provides earnings-related estimates for content types and doesn’t include partner-sold or partner-served advertising.2.Views: This report gives demographics, the ability to filter by time and by geographical area of the viewer, and audience retention to see where viewers engage (or disengage) from the videos.3.Engagement: An engagement report tells which videos are getting the most views and the ‘social aspect’ of a video, such as how many times it has been liked, marked as a favorite, or commented on.
The three reports allow you to delve into the various aspects of each chiropractic video you syndicate. With these reports, you can filter by a time period (such as a week, month, or the life of the video) and by geographical area of the views (which can be seen in an interactive map).
The Path to Your Video
The Perfect Video Length
YouTube analytics provides you with the information you need to determine the ideal length for your video. Audience retention in Analytics will tell you the average length of a video view as a percentage. For example, if you see that the average view hovers around 75%, you know that most viewers only watch 75% of the video. If this is the case, it is a good idea to cut down the video to where the audience typically drops off. Cutting down the video can increase the effectiveness of relaying the right message in your video.